Romania - Selling and buying
Reaching the consumers
The average Romanian consumer needs to be educated in the usage of food products that s/he has never previously purchased or consumed. Knowing this fact, food companies wishing to enter into the Romanian market have used training to inform their potential clientele: the consumption of croissants (which have now become common place), consumption of wine (used to be mixed with sodas to be more sweet) and its harmonization with the meal, demonstrations of the uses of caterers and home food delivery.
However, for new technologies and latest clothing fashion, Romanians are very fast at adapting.
Neologisms from English are quickly integrated: "orange" - phone company which is pronounced as the English, also like "Carrefour" (kaer'four), etc, Romanians are historically accustomed their fads and trends coming from the United States, during the time of communism.
Between 2006 and 2007, 340 stores were opened. Carrefour, Auchan, Cora, Real and Lidl opened 31 hypermarkets. Carrefour plans to open 8 more hypermarkets, Auchan aims to open 16 more stores and Tengelmann foresees in the medium-term 175 to 200 units of their Plus stores.
However, managers of large retailers foresee a topping of their growth in the year 2011/2012 and wonder about the future. With 120 to 140 hypermarkets, Romania has reached its saturation threshold. The installation costs have increased, land prices have been increased tenfold in 5 years
A study in October 2008 shows that about 435 retail brands spread throughout Romania, 40% are discount stores (Profi, Plus Discount, Penny Market, Minimax) and 32% are supermarkets (Billa, Mega Image, Carrefour, Spar, Interex ...); 17% are hypermarkets (Cora, Auchan, Kaufland, Real, Carrefour) and 9% are convenience type stores (Metro, Selgros).
Market access procedures
Romania is a member of the UN, the Organization for Security and Cooperation in Europe, the Council of Europe, the International Organization of Francophonie, ASEM (en anglais) (Asia-Europe Meeting) etc.
The declaration of intra-European Union VAT is based on EU Regulations.
As part of the "SAFE" standards advocated by the World Customs Organization (WCO), the European Union has set up a new system of import controls, the "Import Control System" (ICS), which aims to secure the flow of goods at the time of their entry into the customs territory of the EU. This control system, part of the Community Program eCustomer, has been in effect since January 1, 2011. Since then, operators are required to pass an Entry Summary Declaration (ENS) to the customs of the country of entry, prior to the introduction of goods into the customs territory of the European Union.