South Africa - Selling and buying
Reaching the consumers
The after-sales service is extremely important in South Africa, especially in terms of providing technical and spare part services.
Trade fairs are a good way to launch products in South Africa. “Freebies” are very popular. Another popular way to promote products is direct selling.
E-commerce is increasing but consumers use the web more for information than for buying.
Market access procedures
South Africa is a member of Southern African Development Community (SADC).
Some products are subject to specific controls (caution: the list given below is not exhaustive):
- A phytosanitary certificate is required for vegetables and related products. It is delivered by the Ministry of Agriculture from the country of origin.
- A veterinarian certificate is required for the import of living animals and fresh, deep-frozen or canned meat.
- A certificate of disinfection is necessary for the import of woolen products, cotton, clothes, etc.
- A certificate of inspection by a recognized institute is required only for exporters who export for the first time in South Africa, it is not required when a good business relationship is established.
- A quality certificate may be asked for fruits and vegetables.
- A Phytosanitary certificates are required for animal products such as bacon, hides, skin and even honey. These documents are issued by the Department of Agriculture.
Besides the manual method, an electronic data entry and clearance system is also used for registered firms.
Import documents required for customs clearance: 1. Copies of the Bill of Lading 2. A declaration of Origin Form DA59. 3. Bill of Entry (DA500) 4. Four copies and one original of Commercial Invoice 5. One copy of the insurance certificate for sea freight 6. Three copies of the Packing List.
SARS offers a Single Administrative Document (SAD) to facilitate customs procedures. For restricted items, import licences are necessary. For more information, visit the International Trade Administration Commission (ITAC).
Organizing goods transport
For more information, consult the South African Association of Freight Forwarders' website.
Domestic business directories
- South African International Steel Fabricators
- South African Paint Manufacturers Associations
- Concrete Manufacturers Association
- Paper Manufacturers Association of South Africa
- National Association of Automobile Manufacturers of South
- Pharmaceutical Industry Association of South Africa
- Association of Agricultural Machinery Manufacturers of South Africa