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6. e-Commerce: here to stay

Provided by Steffan Klein and 3D3.com, Content Partner for the SME Toolkit

People enjoy the convenience of shopping on the Internet. And more and more are discovering it.

EVERY day, more and more people go shopping on the Internet - and this is just the beginning. It is predicted that soon almost everyone will be doing it. But even today hundreds of millions are doing it worldwide - although not as often as some may want you to believe, and of course not all in your country.

It is easy to see why. Imagine, for example, a young mother who needs to get to the shop. She could bundle the children into the car and battle the traffic, noise, queues - or she could log on to the Internet at home, order what she needs and have it home delivered. Some supermarkets already offer this service - delivery guaranteed within two hours. My wife can't wait for this service to become available in our home town.

Or imagine an elderly person or someone who is housebound, an executive with a busy lifestyle or someone looking for a product he just can not find in the shops nearby - if he finds the time to go there to look ...

As e-Commerce grows, more and more people are enjoying the convenience of shopping in their own time from home.

And as e-Commerce grows up and overcomes some of the concerns people still have about it, it will become more and more essential. Put simply e-Commerce is here to stay, because it makes life generally easier for the majority of people using it.

5. What is an Internet shop?      7. Get on top of it or get run over


Copyright © 2001 - 2016, Steffan Klein. All Rights Reserved.
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