2. It's not rocket science
You don't have to be a rocket scientist to get into e-Commerce. It's easy. There are some pitfalls - but they can be avoided.
e-Commerce: it may sound daunting to you. But don't be intimidated by the word. Think of it simply as opening a shop in a new suburb. A rather big suburb on a huge freeway, where everyone can easily drive past and with a parking lot that will be the envy of your competitors.
All you have to do is pack your goods into your very own shop in this new suburb called Internet. This has been made very easy with special shop building software allowing you to do this with a few mouse clicks.
Of course first you have to decide if you want to get involved. The information I provide in this book will help you make up your mind.
And once you have a shop, you must protect yourself against shoplifting.
Just like in any other shop.
I'll show you how. If you do it right, you'll have less problems than in a real shop.