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Media Alert

Adapted from content excerpted from the American Express® OPEN Small Business Network

As the name suggests, a media alert is used to inform the media about a press conference, special event, demonstration, or other newsworthy event. It is a one- or two-paragraph "release" that focuses on what will occur, and why the media would be interested in it. You might want to think of it as a way of inviting the press to attend your event. Here are some situations when a media alert would be effective:

  • Your company is exhibiting at a trade show and will have a celebrity at your booth
  • A busload of elementary school students are coming to your company for career day
  • You're holding a press conference
  • There's a special demonstration inside your store
  • You're presenting a keynote address to a local organization
  • You're having a groundbreaking ceremony
  • Your company is sponsoring a charity event or making an important donation
Be sure your media alert includes:
  • What is happening
  • Why it is important
  • Where it is happening
  • When it will occur
  • Who to contact for more information
  • An invitation for the press to attend
  • And don't forget to say that photo opportunities are available!

Back to Elements for a Successful Press Campaign

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